What guides us

Our guiding spirit & values

Our values guide how we show up every day. Rooted in manaakitanga, we create welcoming spaces, meaningful moments, and strong connections — for our partners, our customers, and our communities.

Manaakitanga

Hospitality is at the heart of Māori culture. Manaakitanga reflects generosity of spirit, compassion, respect, and creating a welcoming place to connect and share experiences. We believe in the inherent value of every person and every place, and we take seriously our role in ensuring that each interaction leaves things better than before.

We commit to bringing manaakitanga — genuine care, hospitality, and connection — to the forefront of every customer experience. Through world-class standards, elevated service, and authentic community engagement, we honour the Starbucks global brand promise in a way that is uniquely New Zealand.

Our values

We lead with manaakitanga — care, connection, and respect — in everything we do.

Craft

Craft

We delight in the rigor of the details—no matter what our job is. We learn and teach in the pursuit of growth. We deliver excellence with passion and creativity.

Results

Results

We consistently achieve our goals with focus, integrity, and drive. We continuously innovate to stay ahead. We exceed the expectations of the people we serve.

Courage

Courage

We embrace difficult conversations, with respect, to make us all better. We pursue audacious ideas beyond our comfort zone. We do the right thing, even when it’s hard.

Belonging

Belonging

We actively listen and connect with warmth and transparency. We recognise and appreciate every person for who they are. We treat each other with dignity and care.

Joy

Joy

We take pride in our work and have fun while doing it. We celebrate each other and our wins. We create great vibes to bring the best out of others.